Well, look out, helter skelter! …It’s the ABBEY BLOG.

Well, look out, helter skelter! …It’s the ABBEY BLOG.

Welcome to the brand-spanking-new Abbey Group website. It has been rumbling towards us for a long time now, and finally we’re very pleased to be able to show you around.

Now Abbey Group is nothing new. We’re a family business that has been helping you realise your creative vision in paper, print and plastics since 1979. As you will discover when you take a poke around our website, you might not have realised just how diverse our business is… or, how fun we are.

So, may I introduce to you
The act you’ve known for all these years!

Bringing you our new branding has been a collaborative process which posed design challenges, production challenges and was an adventure that travelled from Smithfield to the Harbour Bridge, to India, London and back again.

The idea was to refresh our image and link the Abbey Group brand to an instantly recognisable icon, Abbey Road.  We decided that a playful dash of Beatlemania would give us the lingo and the look to have some fun as we showcase the wonderful work we do here.

It began as a capabilities brochure that turned into a brochure suite, which evolved into this new website. With the creative efforts of our graphic designer, copywriter, web developers, along with the entire Abbey Group team contributed enormously to the creation of this exciting new direction for us.

It’s wonderful to be here

It’s certainly a thrill

Thanks to the hard work of a passionate team, we are proudly debuting our brand identity to the world. We are throwing our hat in the ring of a few awards this year, so fingers crossed there will be more news from us and our new look soon. As Christian said, “Abbey’s crossing a new road in 2015!” and we’re thrilled to have you along for the ride.

You’re such a lovely audience
We’d like to take you home with us

…but we’ll settle for a Facebook “like” or subscribe below to receive our monthly newsletters.

*Thanks to Sgt. Pepper’s Lonely Hearts Club Band (1967)

Back to blog