Binders are an often underappreciated part of our lives. From school through to university and into the workplace, a binder folder is a constant presence – it’s a convenient and highly attractive way to present work of all kinds. When it comes to marketing and company branding, binders have an even greater range of uses, enabling you to present your business or organisation in the best possible light.
Here’s everything you need to know about custom and bespoke binders, from the humble ring binder through to sophisticated binder book ideas and much more.
What is a custom binder?
A custom binder is a binder or folder that has been customised with your own personal artwork. For businesses, this usually means the binder is printed or embossed with your business branding, such as your logo and any graphics of your choice. Your binder can also be customised in your company colours, making it an unmistakable representation of your brand.
Whether you want a binder customised for business or personal use, having it decorated with wording and imagery of your choice makes it more accessible and interesting. It elevates your binder from a mundane object to something truly special, encouraging people to engage with the contents inside.
What are the different types of bespoke binders?
Customisable binders and folders come in a wide variety of types and styles. These include:
1. Ring binders
The ever-popular ring binder is a classic design that enables you to collect your papers together with great ease. Available in standard paper sizes from A1 to A8, these binders have clips that go through the holes in your papers to hold them all together. There are many options for personalising ring binders, including casemade binders, which are printed with your chosen artwork and can be presented in either portrait or landscape orientation.
2. Binders with slipcase
For an extra touch of sophistication, a ring binder can easily be manufactured with its own slipcase. A slipcase elevates the appearance of the binder, as both are printed or embossed with your chosen wording and graphics, completely matching each other for a high-end, professional look. The binder fits inside the slipcase and easily slips out when needed. This helps to protect the binder and its contents, and also makes binders easier to stack on shelving, as the slipcase gives it a sturdy rectangular shape.
3. Enclosed binders
An enclosed binder has the same internal clips as a ring binder, but it keeps your documents better protected. This is because it has a box-like shape and folds completely closed. The closing mechanism is strong and secure, using either magnets, Velcro or interlocking tabs to keep your papers safe inside.
What are the benefits of custom binders for businesses?
1. They make your business more memorable
Branding is extremely important for all businesses, no matter what products or services you sell. If you want to create a buzz around your business, your logo, slogan and company colours need to be instantly recognisable.
Custom binders are a great way to make your branding more memorable. Whether you’re presenting your accounts to potential investors or presenting information to delegates at a conference or event, they will not forget your business if your branding is visually presented to them on the cover of the binder. This gives your business a professional edge over your competitors, keeping you in the minds of the people you need to reach.
2. They create company loyalty
A loyal and committed workforce is key to the success of your business. This is why you should consider presenting new starters with all the essential information they need, beautifully presented in a custom pdf binder. Seeing the company logo and graphics on the binder will instantly make your workers feel that they belong, and it shows that you care enough to invest in attractive products for your employees. This can create a sense of loyalty, improving staff retention and productivity.
In addition, if the information is presented in an aesthetically pleasing way, your workers are more likely to engage with the contents. This is extremely helpful when it comes to staff training, saving you time and money.
3. They make great promotional items
A bespoke binder is an affordable and effective promotional item to give to customers or clients. They will appreciate having something they can actually use, and they will think of your business every time they reach for the binder. This makes them more likely to remain loyal to your brand, bringing in more sales and improving your business success.
Non-business uses for custom binders
Bespoke binders aren’t just restricted to businesses. If you are a sole trader providing a service, a custom binder folder can be a great way to make your name more memorable and make yourself look professional, even if you are just starting out. For university students, a smart bespoke binder book or ring binder is the ideal way to present your work, making it more organised and easier to read. A customised pdf binder is also highly useful for collating your lecture notes and printouts, and it can be used easily in conjunction with plastic pockets and wallets, making revision much easier when it comes to exam time.
Custom binders have personal uses, too. Whether you’re looking for more efficient ways of organising your home finances, creating a scrapbook for a wedding or home interior upgrade, or pursuing a hobby from home, you can easily use a home office or studio binder to collect your papers, ideas and inspiration. Having your binder customised makes it easier to identify among all your other possessions – and it makes it more fun, too!
In addition, a bespoke binder book is an ideal gift. From presenting your wedding photographs, celebrating baby’s first birthday or giving treasured memories as a birthday gift to a friend or family member, a beautifully printed or embossed custom binder will make the contents all the more special.
Find out more about custom and bespoke binders
If you’re looking for a ring binder with a personal touch or you want to impress your investors with a beautiful binder book, Abbey Group is here to take your branding to the next level. With our talented all-Australian team and state-of-the-art equipment, we can provide you with a wide variety of custom binders to suit all your needs. Call us today on 1300 340 240 to discuss your requirements.